REBIRTH: Good for Sales, Bad for Readers?

REBIRTH: Good for Sales, Bad for Readers?

While looking at the top 25 titles in sales from October 2015 only three DC titles were large enough to crack the ranks. Other than Paper Girls from Image Comics, Marvel had the remaining 21 spots. Other publishers must find Marvel hard to compete with, especially when eleven of those Marvel books were #1 issues. If readers wonder why publishers are constantly “rebooting” or “relaunching” or “all-new-ing” then one could conclude it’s because #1 issues sell better then most, and this is definitely a valid reason to create more #1 issues from a sales perspective. Which leads me to DC Comics “REBIRTH” – beginning in late May all the DC titles will be dialed back to #1 (other than Detective and Action Comics, which will be dialed forward to #934 and #957 respectively, in a completely different marketing strategy). Co-publishers Dan DiDio and Jim Lee, along with Chief Creative Officer Geoff Johns claim this not a reboot, stating that Rebirth will aim to take “the best of DC’s past, embrace the stories we currently love and move the entire epic universe into the future”. Unfortunately this sounds worse than a reboot, mashing together bits and pieces of the past into current character stories will presumably end in a bunch of confused readers. Read more